If You Think You Get Clothing, Then Read This

Merchandising High-End Fashion When we talk about high-end fashion, it usually imparts to pricey clothing designed by famous fashion designers and worn by rich icons or celebrities. Before these apparels are displayed into the ritzy market stream, they are shown first through a fashion show, sponsored by the designer, and worn by a slender model who cascades through the ramp in the gazing eyes of invited guests who are potential buyers, fashion magazine editors, and high-end fashion fans. High-end fashion trends are set up by well-known fashion designers of which their famous clientele pick it up and buy these trendy clothes and wear them to their social functions, while retailers or merchandisers buy a select line-up of these clothes and are put into display at luxurious boutiques at key cities around the world. The marketing, as well as managing, of haute couture and contemporary fashion design clothing, that are based on the latest fashion trend and made of top-caliber fabrics, is the function of a high-end fashion merchandiser or retailer. The role of both high-end apparel retailers and merchandisers are interchangeably almost the same since both look up at what are the current trends in the clothing business and determine which of these trendy clothes will sell well to the consumers at the right price and what would be the appropriate season for these clothes to be displayed to the clients.
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Fashion merchandisers are in the forefront of forecasting what are the fashion trends for the upcoming season, such that their forecasting is a result of their teaming up with designers and retailers to bring out a combination of branding, marketing and customer relations. Also, fashion merchandisers are often hired/consulted by famous department stores to re-design store shelves of high-end fashion clothes with the rich consumers in mind.
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Even if their circle of clientele is relatively small, but still the fashion industry makes their billions cashing in on the fashion trends as they influence people of this from their fashion blogs, magazines, social media, whichever effective tool to create in the minds of consumers on how good they can look with these upcoming trends and how good they will feel wearing these expensive clothes. High-end designs are always unique one-of-a-kind style, can cost between moderately to very expensive prices, and are either custom-made or made-to-order. The powerful influence of the internet, specifically in the social media, has created a clever way to advertise designers’ clothes which high-end retailers are now smartly investing in the technology to broaden their customer base into a global dimension. Mind-boggling as can be, but the internet influence and its tool have provided high-end retailers a new perspective in increasing their once remote clientele into a global dimension following the social trending and sentiment in social media, such that the million “likes” gathered from posting a designers clothes can be translated as socially approved by these million “likers” and, therefore, means that the clothes are worth buying.